INSEE Ecocycle joins hands with SABINA and Kerry Express to launch campaign ‘New Life BRA CYCLE’, dispose old bras and underwear in sustainable ways

INSEE Ecocycle Company Limited recently announced a partnership with SABINA and Kerry Express in campaign ‘New Life BRA CYCLE’ – Where do bras go after disposed? Handling old bras and underwear in sustainable ways. This campaign encourages women dispose of lingerie properly with an aim to alleviate the waste crisis in the country.

To support on logistic, Kerry Express (Thailand) Public Company Limited participated to increase more channels for SABINA customers to drop their old bras at Kerry parcel express shops. Then Kerry Express will deliver to INSEE Ecocycle Saraburi platform for sustainable destruction.

Suchintana Viraratt, Chief Executive Officer, INSEE Ecocycle Company Limited, said: “INSEE Ecocycle is a specialist in sustainable waste management and industrial service solutions provider. We have the expertise in converting waste materials into usable heat, old bras and underwear made from materials that suitable for co- processing in cement kilns as alternative fuel which can recover energy in order to make the most of sustainable use of natural resources. We are ready to partner with all sectors, to help build confidence in safe environmental management solutions.

“For old bras and underwear destruction once arrived at INSEE Ecocycle Saraburi platform, all materials will be segregated and shred, before being co-processed with primary fuels in cement kilns at temperature above 1,800 degrees Celsius. It is an efficient and sustainable method for the recovery of energy by destroying used bras and constituting least impacts on community health and the environment. It also promises zero waste to landfill.


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